HWEB – GENERAL INFORMATION FOR CROs
1) What is HWEB?
HWEB is a modern and innovative B2B2C (Business to Business to Customer) solution for the hotel partners that enables hotel website to act as an effective sales channel.
With the HWEB solution, IATI provides and Internet Booking Engine (IBE) to the hotel web sites and in that way acts as a third party system provider for the hotel that receives a commission from the total turnover.
The basic idea behind HWEB is that popular hotels already have considerable high visitor traffic to their web site and this traffic is for free and should be converted to sales with all available instruments and techniques to increase the income for the hotels.
HWEB is a sophisticated solution that provides the hotels with many benefits including but not limited:
- VPOS (Virtual Point of Sale) in number of currencies
- Fraud control
- Modern payment solutions at the hotel end (eNett system)
- Call Center solution for increasing the conversion rates
- Live Chat communication and sales support
- Analysis and reporting
Figure 1. Sample HWEB installed hotel web site with reservation widget
2) What is the process to install HWEB?
In order to install HWEB to the hotel web site, the hotel representatives need to be contacted and requested to follow the process outlined below:
a) A two pages standard IATI hotel participation contract needs to be signed between the hotel and IATI Antalya;
Figure 2. IATI hotels participation main protocol – front and back page
b) A second protocol – Annex protocol – needs to be signed for the hotels that outline the relations between the hotel and IATI on how to use HWEB Internet Booking Engine in the hotel web site;